Maa Annapurna

WHO WE ARE?

Maa Annapurna Masala is a women-led collective under AU Udyogini, empowering rural women through a farm-to-market model. Formalized as a Producer Company, it engages 110 women across decentralized centres. By integrating farming, processing, and direct market linkages, it ensures quality products, better incomes, and sustainable livelihoods.

Red Chilli

Turmeric

Coriander

Gram Flour

Mustard oil

210

women entrepreneurs Promoted

650+

Active Counters

1.40 Cr

sales volume generated

5

Products

Why Choose Us

EMPOWERING wOMEN

Healthy & Tasty

Made in Small Batches

Sourced From Native

100% Natural

Background & Evolution

Maa Annapurna Masala is a women-led collective entrepreneurship initiative under AU Udyogini, launched in 2019 with the vision of creating sustainable livelihood opportunities for rural women. The initiative was formally institutionalized in 2022 with the registration of Khejri Mahila Producer Company Limited (FPO), strengthening its governance, scalability, and market linkage capabilities.

Based out of Jobner, the enterprise currently operates through 7 decentralized centres and is powered by a network of 110 women members, who are actively engaged in production, processing, and enterprise operations.

Your Purchase - Positive Impact

Entrepreneurship

Maa Annapurna empowers women with skills, confidence, and sustainable livelihoods.

Skill Development

Maa Annapurna empowers women with skills for dignity and independence.

Women empowerment

Maa Annapurna empowers women-led collaboration for stronger communities and shared growth.

Financial Independence

Economic empowerment fuels education, security, and resilient multi-generational growth.

Moments of Creation

Empowering Women, Enriching Communities

AU Udyogini Programme is sowing seeds of empowerment, transforming the lives of enterprising women who are turning their hidden talent into flourishing businesses. It is dedicated to fostering community-based enterprises, self-help groups, and supporting women entrepreneurs in setting up independent businesses.

Red chilli

Red chilli has many health advantages when used in moderation. It helps boost metabolism and supports weight management by increasing calorie burning. Red chilli improves digestion by stimulating digestive juices and enzymes. It is rich in vitamins A and C, which strengthen immunity and protect the body from infections.

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Turmeric

It’s warm and peppery, with a musty, woody aroma and a faint ginger-like sharpness. Raw turmeric can taste quite pungent and astringent, while cooked turmeric becomes milder and more rounded, blending into dishes rather than standing out.

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Gram Flour

It is a nutritious flour made from chickpeas and is rich in protein, fiber, vitamins, and minerals. It supports digestion, helps maintain steady energy levels, promotes heart health, and can aid in weight management by keeping you fuller for longer. Gram flour is also naturally gluten-free, making it a healthy alternative for people with gluten sensitivity.

Mustard Oil

This is rich in healthy monounsaturated fats and natural antioxidants that support heart health and overall well-being. It contains omega-3 and omega-6 fatty acids, helps improve digestion, and has natural antibacterial properties. Widely used in traditional cooking, mustard oil adds a distinct flavor while providing essential nutrients for a balanced diet.

Coriander

It is a flavorful herb rich in antioxidants, vitamins, and minerals. It supports digestion, helps maintain healthy blood sugar levels, and may contribute to heart health. Coriander is also known for its refreshing aroma and natural detoxifying properties, making it a nutritious addition to a variety of dishes.

Maa Annapurna

A Collective Entrepreneurship Initiative under AU Udyogini

Ecosystem Development & Value Proposition

Eliminates intermediaries, ensuring better price realization for farmers
Reduces logistics costs associated with mandi-based sales
Enables the enterprise to procure raw materials directly at source, ensuring quality control and cost efficiency

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Program Approach

Maa Annapurna follows a farm-to-market integrated model, combining grassroots agricultural engagement with value-added processing and market access. In FY 2025-26, the initiative expanded its scope by onboarding 100 women farmers, who were provided with:

Crop training and capacity building
High-quality mustard and coriander seeds

These women have cultivated these crops on their own farmlands, thereby
strengthening backward linkages for the enterprise.

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What Our Connoisseurs Say

★★★★★

“Maa Annapurna ka mustard oil bilkul pure lagta hai. Iski khushboo se hi pata chal jata hai ki quality top hai. Achaar aur sabzi dono me perfect hai.”

Rakesh Sharma, Jaipur Verified Experience

★★★★★

“The red chilli powder has a natural color and the right level of spice. It doesn’t feel artificial at all — very well balanced.”

Ravi Verma, Kota Verified Experience

★★★★★

“Haldi powder ka color aur aroma bahut authentic hai. Cooking ke saath-saath main ise milk me bhi use karti hoon — kaafi pure lagta hai.”

Neha Gupta, Ajmer Verified Experience

★★★★★

“The besan has a very smooth texture, and the pakoras turn out perfectly crispy. You can tell it’s made from good quality ingredients.”

Suresh Yadav Verified Experience

★★★★★

“The combination of chilli and coriander powder gives a consistent and rich flavor in every dish. Very reliable quality.”